For Better Presentations, Start with a Villain
As was originally written by Greg Stone on HBR.org: Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: “We have a new focus on customer satisfaction,” or “Our current strategic goals are execution and innovation.” But this approach is not only lacking but lackluster. Did Shakespeare begin Hamlet by saying “This is a play about indecision”? Of course not.
Instead of starting with theme, you can make your story more compelling by focusing on its three main actors: the villain, the victim, and the hero. Read More
Image Source: ThinkStock
